The Prague Fashion Week is held under the auspices of the Graduate School of Applied Arts in Prague since 2010. During the seven years, the concept of the event has changed from open-air shows on the ground of famous Pařížská Street to conceptual defile in wonderful historical buildings. Mercedes Benz Prague Fashion Week (MBPFW), a part of the worldwide network of Mercedes-Benz Fashion Weeks, is the only fashion-related event in the Czech Republic. Similar shows are created in New York, Berlin, Sydney, Moscow, Istanbul and Mexico City.
From March 17 to 24, Prague’s audience has an opportunity to be inspired by the beauty and creativity of the Spring Fashion Week 2017. Instead of underground parking, where fashion shows were held in the fall, the whole program of Mercedes Benz Prague Fashion Week moved to the third floor of the Kotva Mall.
Fashion Week 2017 is organized under the supervision of the Prague Mayor Adriana Krnachova. In addition, the event this year received a special grant from the Prague government regarding the support of cultural events.
“We are convinced that the location in the heart of Prague is attractive to visitors. Unlike the industrial parking area, now fashion shows will be presented in the white and free space,” says Ruth Vojtěchovská, a PR manager of Fashion Week. For the first time all events of the Fashion Week are held under one roof. Kotva Shopping Mall is carefully equipped for shows, fashion business meetings and re-see showrooms.
This month, Prague is illuminated by camera flashes, overcome with incredible elegance of main fashion trends of the season. During the seven days MBPFW 2017 will show visitors the creativity of fashion designers from the Czech Republic and Slovakia, who will present their debut works or new collections. Famous Czech designers such as Petra Ptáčková, Jakub Polyanka and Miro Sabo will show the audience completely fresh and extraordinary collections.
The format of Prague Fashion Week proposes individual daily collection shows of the class “prêt-a-porter” and “prêt-a-porter de luxe”. Moreover, designers have the opportunity to exhibit their work in showrooms. Without a doubt, it will help young designers to establish the necessary connections with potential consumers and professionals.
“We are changing the rules of the Czech fashion scene, we support local designers and we find young talents. It is necessary to visit the largest and most comprehensive fashion event in the Czech Republic,” say the organizers of MBPFW.
Photo courtesy of MBPFW