American expats find comfort in the opening of American chain restaurants at Ma’j, an 11-floor department store, located in the center of Prague, known for its blend of art and convenience.
Ma’j, a Czech landmark originally constructed in the 1970s, reopened after nearly two years of renovations, combining modern aesthetics with its historical and architectural value. In addition to new shops and large-scale arcades, the department store now features a selection of American fast food spots including Popeyes and Five Guys, evoking feelings of nostalgia among some expats.
“With the additions of American fast food chains, [it’s] food that I’m familiar with and that I grew up eating,” AAU student Rylee McGinnis said. “I think it [Ma’j] makes it easier to find things all in one place”.
The arrival of American comfort food has been well-received, with the opening of the second Popeyes in the Czech Republic drawing lines out the door. The “Five Guys Coming Soon” display in the food court has captured attention, with many eagerly anticipating the debut of another international brand amongst Prague’s diverse food scene.
The multi-story building also features a large Tesco supermarket two floors below the food court, as well as several floors dedicated to arcades and amusement park rooms.
“[Tesco] is a very convenient spot for me. I can go on my way back from school,” an AAU member said, noting that the mall is in a favorable part of the city for some students.
The food court offers 21 restaurants and cafes, including Amerikanos, originally from Slovakia, which serves American favorites like pulled pork sliders, milkshakes and loaded fries.
“[That] was a good move,” American expat Ayla Clark said. “I think it also allows Americans to find comfort in the mall itself because they get to see something that is familiar to them.”
Although Prague is already home to several American classics like Subway, Pizza Hut, Domino’s and Burger King, the expansion of American fast food restaurants within the Czech Republic might not be universally welcomed.
“Some people could view it as problematic, but it could also be seen as a fun opportunity for some Europeans who don’t have the chance to go all the way to America to experience some food that maybe they’ve seen or heard about,” American expat Mia Merk said.
While we did not speak with locals regarding their views on the introduction of American businesses in Prague, this article aims to highlight the perspective of American Expats living here.